<aside> ⛔ The following content is still a work-in-progress and may change very much. Tread lightly and try not to take it seriously.
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Taken from the Lean UX Problem Statement:
Our service/product was designed to achieve these user goals for these users
We have observed that our service/product isn't meeting these goals, which is causing this adverse effect
How might we improve our service/product so that our users are more successful based on these measurable criteria?